Brand Strategy Case Studies.
Here’s What Happens When All Three Work.
Six brands. Six different problems. The play behind each one…and the score to prove it.
Brand strategy, product marketing, and go-to-market consulting for consumer brands in fitness, health, CPG, and lifestyle…nationally, with roots in Massachusetts.
The Receipts. All In One Place.
From ReMax
to Reborn.
Yazbeck Realty Group
Mary had years of award winning work with ReMax on the South Shore, but a reputation isn’t a brand…and going solo meant needing more than a name on a door.
- Built the identity from the ground up…logo, color palette, typography, website, marketing materials
- Turned her primary color into a bold, non traditional visual system that felt unmistakably her
- Integrated her reviews and pushed for more…so her community spoke for her by speaking about her
The site launched and inquiries came in from across the country. That’s brand pull. Not SEO. Not ads.
Surging to
the #1 Spot.
SharkNinja: Ninja Motorized
A strong category sitting at #3 in the market…and then a pandemic hit.
- Sharp positioning that told the right story
- A community of loyal users who became the brand’s loudest advocates
- Relentless product marketing driven by deep consumer insights, across launches, retail, and every major channel
It wasn’t one thing…it was the system. A pivot that turned strong into dominant…America’s #1 blender brand.
Building a Community
From Scratch.
Under Armour: UA Combines/Combine360
UA Combines started as an idea. No network. No members. And community couldn’t be an afterthought…it had to be Day One strategy.
- Built UA Combines into a thriving community of 10,000+ athletes, parents, and coaches
- Grew it into Combine360, a joint venture with IMG Academies
- Created a 90 day training regimen to help athletes perform at their best when their best was needed…and certified 1,500 trainers
A user-created network that became a locomotive in the personal training industry.
Active Recovery
Built to Move.
OOFOS
A genuinely differentiated product. Patented OOfoam technology. A real recovery story. A global footprint. What OOFOS needed was structured access to the fitness pros who could bring that story to life.
- Partnered with award winning coach and trainer Marc Coronel
- Designed and built the Active Recovery Academy from scratch
- A fully accredited certification built to industry standards…a credential worth earning
Thousands of fit pros knocking on the door before the room was even open.
Making the B2B
to B2C Leap.
Cybex International
A legacy fitness brand that only talked B2B. No consumer voice. No social presence.
- End user positioning and a tone of voice built for the consumer
- Social presences built from zero…growing into a community of thousands with 100+ ambassadors for authenticity in a new space
- A brand guideline framework to make every presentation and piece of content uniform
A legacy brand that expanded past commercial to consumer…in a voice steeped in research and trust.
Dusting Off
a Legacy.
Midea America / Eureka
A legacy brand with a cluttered line and a story that wasn’t clear and didn’t resonate with the consumer.
- SKU rationalization cut underperforming inventory by 52%
- Cleared the way for new innovation, including two full go to market launches in 2025
- Expanded off-Amazon with seven new retailers adding products to in-store assortments
A brand that found its space and merged heritage with modern consumer behavior. Converting better. Growing faster.
Ready to Write
Your Own Case Study?
Start with the 3D Brand Audit. A full diagnostic of where your brand, product story, and market position stand…and exactly what to do about it.
Book a 3D Audit
Brand Strategy. Product Marketing.
Go-To-Market Consulting.