With nearly two decades of marketing experience at global brands like Under Armour, IMG, Cybex International, and SharkNinja, BJ offers a proven track record in shaping both short and long-term strategies, elevating brand awareness, creating world-class events & customer experiences, and executing successful go-to-market plans across diverse business sectors.

BJ founded 13th Mile Marketing to share his expertise, particularly in the fitness industry, helping brands tell their story, cultivate their audience, and craft a winning strategy to achieve their vision. Backed by a team of industry experts, 13th Mile Marketing specializes in brand development, strategy formulation, sales optimization, website design, education, certification programs, event planning & execution, and a range of other critical business needs.