What We Do.
Brand Strategy. Product Marketing. AI Implementation.
Go-To-Market Consulting. Fractional CMO.
We’re here for all of it.
I Don’t Just Build Brands.
I Make Sure They Sell.
Most consultants bring a specialty. A brand person. A digital person. A product person. You end up stitching together a patchwork of opinions that don’t connect. 13th Mile brings the whole board…brand strategy, product marketing, and go-to-market in one place, led by one senior operator who has done it at scale.
Every engagement starts with clarity. What you’re selling, who you’re selling it to, why they should care, and how you’re going to reach them. From there we build the plan and help you run it. Serving consumer brands in fitness, health, CPG, and lifestyle — nationally, with roots in Massachusetts and Rhode Island.
Brand Strategy & Development
Your brand is more than a logo. It’s the story you tell before someone ever talks to you. We define it, sharpen it, and make it consistent across every touchpoint.
- Brand identity, messaging, and voice development
- Brand kit development — logo, colors, fonts, tone
- Mission, values, and competitive positioning
- Competitor analysis and category differentiation
Product Marketing & Positioning
Great products with broken stories lose to average products with great ones. We close the product-brand gap so what you built is understood…and bought.
- Product positioning and messaging frameworks
- Consumer insight to product story translation
- Retail, e-commerce, and D2C content strategy
- Pricing, packaging, and promotion strategy
AI Implementation & Strategy
AI isn’t a trend…it’s the new infrastructure. We build and deploy custom AI systems for your marketing operation so the day-to-day runs without you in every decision. The goal isn’t automation for its own sake. It’s getting your time back so you can focus on the work that actually moves the needle.
- Brand and marketing brain file development — your business’s voice, strategy, and messaging codified so AI works like a trained team member
- Content engine setup using a proven 40/30/20/10 formula that fills your calendar without burning you out
- Local and national SEO strategy built and maintained with AI-powered tools
- Email and campaign workflow automation — from copy to send, streamlined end to end
Fractional CMO
Sometimes you need more than a project. You need a senior marketing leader in the room. For the right brands, I embed as a Fractional CMO — bringing executive-level brand and product marketing leadership without the full-time overhead. Strategy, execution, and accountability. All in.
- Ongoing brand and marketing leadership
- Team mentorship and strategic direction
- Executive alignment and performance reporting
- Flexible engagement built around your stage and budget
Content & Social Strategy
Posting is easy. Building a content engine that actually grows your audience and converts is what we’re here for. Content built for community, not just calendar.
- Platform-specific content strategy and calendar development
- Community building built into strategy from day one
- Social media management and execution
- Post-purchase content strategy — retention, not just acquisition
Partnerships & Influencers
The right partner moves your brand further in 30 days than six months of solo effort. We identify, approach, and build partnerships that actually stick.
- Partner identification and outreach strategy
- Influencer strategy and vetting
- Co-marketing and collaboration planning
- Network and community building
Event Marketing & Strategy
The right event does in one day what six months of content can’t. We build events that create real moments…not just calendar invites.
- Event concept development and brand positioning
- Pre-event marketing and audience building
- On-site brand experience and post-event content
- Partnership and sponsorship integration
Go-To-Market Strategy
Strategy without execution is just a document. We build plans designed to run…and then help you run them. Launch right. Scale faster.
- Go-to-market planning and launch strategy
- Campaign planning and channel strategy
- Sales and marketing toolkit development
- KPI framework and performance tracking
Not Sure Where to Start?
The 3D Brand Audit is the right first step for any consumer brand ready to close the gap. A full diagnostic of where your brand, product story, and market position stand…and exactly what to do about it.
Book a 3D AuditReady to Close the Gap?
Start with the 3D Brand Audit. A full diagnostic of where your brand, product story, and market position stand…and exactly what to do about it.
Book a 3D Audit
Brand Strategy. Product Marketing.
Go-To-Market Consulting.